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Your go-to biz tips & tricks.
A collection of stories about our team, our articles, our research, and the ever-changing face of our company.


How Startups Can Build Brand Awareness Fast (Without Begging for Attention)
So, you’ve got a startup. You’ve got the product, the vision, and maybe even a slick website. But there’s just one tiny problem: no one...
3 min read


How Not to Talk with Your Customers (Unless You Want to Lose Them)
Ever had a customer interaction that left you wondering, Did they really just say that? If you’ve ever been on the receiving end of bad...
3 min read


The Rise of Sustainability in Marketing: Green Is the New Black
Listen up, marketers! If you're still clinging to outdated tactics that scream “Buy! Buy! Buy!” without a care in the world for Mother...
3 min read


10 Customer Service Mistakes to Avoid and How to Fix Them
Let’s face it, customer service can make or break your business. Yet, even the best brands slip up. Here’s a rundown of the top 10...
2 min read


AI is Changing Digital Marketing: The Glow-Up We Didn’t Know We Needed
Let’s be real: digital marketing was already a fabulous party, but Artificial Intelligence (AI) just walked in and started to make...
3 min read


The Importance of Flexibility in Your Business Strategy
In today’s fast-paced, ever-evolving business landscape, the ability to adapt is a necessity. Companies that maintain rigid business...
3 min read


The Role of Influencer Marketing: How to Find the Right Partner
Influencer marketing has become a cornerstone for brands looking to connect authentically with their audience. By leveraging the trust...
2 min read


How to Create a Marketing Budget That Aligns with Your Business Goals
A well-structured marketing budget is the backbone of any successful marketing strategy. It ensures that all spending align with your...
2 min read


Communicating Your Business Strategy: A Guide for Success
In today's competitive business environment, effectively communicating your business strategy is crucial. Clear communication ensures...
2 min read


Efficiently Managing Hybrid Work: Strategies for Success
The hybrid work model, combining on-site and remote work, has become the new norm for many organizations and is present in ELSCEDRES too....
3 min read


A Beginner’s Guide to Crafting Effective Business Strategies
Starting the entrepreneurship journey can be exciting yet intimidating, especially for beginners. Developing valuable business...
3 min read


Avoiding Common Startup Missteps: Key Pitfalls in Entrepreneurship
Embarking on the entrepreneurial journey is exciting, but it's also fraught with potential pitfalls that can derail even the most...
2 min read


Maximizing Efficiency: Key Strategies to Automate Your Business for Success
Efficiency rules when it comes to your business success, and automation stands as the cornerstone of operational excellence. Here we...
3 min read


The Power of Business Storytelling: How Narratives Drive Success
In the dynamic business environment, where competition is fierce and attention spans are becoming shorter, the ability to captivate and...
2 min read


Business Plan: Why Is It Important and How To Do It?
In the business environment, there is one thing that will be crucial to have in order to ensure success and that often takes the form of...
3 min read


Discovering the Entrepreneurial Journey: Are Entrepreneurs Born or Made?
In the landscape of entrepreneurship, a fundamental question often arises: What makes a successful entrepreneur? Is it an inborn skill...
3 min read


How to Grow Your Business: Strategic Marketing Unwrapped
In the ever-evolving landscape of business, the power of strategic marketing cannot be overlooked. Crafting a successful marketing...
3 min read


Effective Ways to Grow Your Network
In the dynamic realm of business, networking stands as a cornerstone for professional growth and success. Here at ELSCEDRES we...
3 min read
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