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Your go-to biz tips & tricks.
A collection of stories about our team, our articles, our research, and the ever-changing face of our company.


How Not to Bore Your Audience with Your Social Media Content (and Actually Keep Them Hooked)
If your social media content feels like background noise, it’s time for an intervention. Because let’s all agree on one thing: no one logs into Instagram or LinkedIn thinking, “Can’t wait for another bland post with a generic quote and a stock photo!” Social media users crave authenticity, entertainment, and connection. If your brand’s feed doesn’t offer that, they’ll scroll right past. So let’s fix that together by looking at ways on how to create engaging social media conte
3 min read


The Power of Video Testimonials for Building Credibility
Let’s face it, in 2025, everyone claims to be “the best.” Every brand says they’re innovative, customer-focused, and totally different. Cute, but not convincing. What actually makes people believe you? Real customers, telling real stories, on camera. That’s where video testimonials come in. They’re not just a marketing trend; they’re essential. 1. Because People Don’t Trust Ads, They Trust People Nobody’s buying into polished brand promises anymore. Consumers want proof and
3 min read


How AI Is Changing the Way Marketers Measure Success
Modern marketing runs across countless touchpoints: social media, paid search, streaming platforms, email, and retail media. Identifying...
2 min read


Meet Our Client: Agora
Agora, a purpose-driven coffee space in Nabatieh, Lebanon, partnered with us to elevate its digital presence. Through a cohesive Instagram strategy, content optimization, and community-focused initiatives, the brand achieved 221K views, 3K interactions, and a consistent, engaging presence that reflects its role as a hub for creativity, focus, and meaningful routines.
3 min read


Meet Our Client: The Parents Lens
The Parent Lens, a parenting platform supporting parents of young children, partnered with us in September 2025 to strengthen Instagram presence and engagement. Through content strategy, social media optimization, and community-focused initiatives, the brand saw 43.9K views, 1.1K interactions, and consistent follower growth, transforming it into a trusted, engaging hub for learning and connection.
3 min read


Meet Our Client: Prajaya
Prajaya, a Nepal-based wellness brand offering handcrafted spiritual products, partnered with us in October 2024 to build a stronger digital presence. Through SEO, content marketing, PR outreach, and sales funnel optimization, they achieved remarkable results: 1700% profile activity growth, first-page Google rankings, and 560% more link taps. This strategy transformed Prajaya from low visibility to a recognized brand with growing international reach.
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