Meet Our Client: Velora

Client Overview

Velora is a Lebanese skincare brand offering Korean-inspired, rice-powered cleansers and exfoliators designed to refine texture, support hydration, and boost natural radiance. They serve skincare enthusiasts seeking gentle, effective daily and weekly essentials for glow, clarity, and a healthier complexion.

The brand began its pre-launch phase in November 2025 in partnership with Elscedres and is based in Lebanon. What makes Velora unique is its fusion of Korean skincare principles with rice-powered formulas that deliver visible results alongside everyday comfort.

Challenges and Goals

As a new entrant in the skincare market, Velora partnered with us to ensure a strong, structured launch from day one. They needed clear brand positioning, consistent content strategy, and performance marketing to build early visibility, engagement, and sales momentum during pre-launch.

Key goals included establishing a strong brand identity, increasing reach and engagement, driving qualified traffic to their website and DMs, and converting interest into early orders and repeat customers. Their ideal audience: Lebanese skincare consumers dealing with dullness, congestion, or uneven texture, who seek effective yet gentle Korean-inspired, rice-based products.

Our Relationship

We began working together in November 2025 and continue to collaborate today. Services included Instagram strategy, content marketing, influencer collaborations, and ads.

Together, we built Velora's launch foundation by refining brand positioning and core messaging, developing consistent content and creative direction, creating a clear product communication framework, and handling influencer outreach for product exchanges. Communication was clear and consistent, with regular check-ins; the process felt structured, proactive, and supportive while centering their brand vision.

Results and Impact

In the pre-launch phase, Velora achieved strong early growth in brand visibility and content performance, with consistent increases in Instagram reach and improved engagement.

Beyond metrics, the brand now presents with greater clarity and structure, feeling more cohesive and premium. This has built confidence in product communication, better launch preparation, a stronger online presence, and a more intentional approach to influencers and community building.

Velora’s pre-launch journey highlights how early strategic collaboration can position a new skincare brand for lasting success.