Meet Our Client: Bébé On Board
- 8 hours ago
- 2 min read
Client Overview
Bébé On Board is a baby gear rental service based in Lebanon, catering primarily to Lebanese expats traveling home with their little ones. Rather than lugging heavy strollers, cribs, and car seats through airports, parents can rent everything they need locally, making family travel easy, light, and stress-free.
Founded in 2023, the company introduces an innovative and highly practical concept that instantly resonates with parents. It tackles a genuine travel pain point and offers a modern solution that many find refreshingly smart and simple.
The Challenge & Goals
Before partnering with us, the Bébé On Board team faced several challenges:
Inconsistent content creation and limited time to manage social media
A need for an experienced partner to lead their content strategy
The desire to increase brand visibility among the right audience
Despite growing to over 10,000 Instagram followers organically and maintaining a strong community, the brand lacked a structured and strategic approach to content.
Main goals:
Increase bookings and page traffic
Strengthen brand awareness and trust
Develop a more defined and balanced brand image
The brand’s audience includes Lebanese expats abroad, families visiting Lebanon, and parents traveling with babies who value convenience and reliability.
Our Relationship
Our collaboration began in October 2025, and is ongoing. We’ve focused on content marketing and Instagram strategy with the goal of reinforcing Bébé On Board’s position within its niche.
Services and focus areas include:
Crafting a consistent, value-driven content plan
Defining clear content pillars and a balanced mix of educational, promotional, and emotional posts
Integrating the founder’s authentic voice to highlight her passion and credibility
Developing a consistent tone and visual style aligned with long-term growth
The working relationship has been highly collaborative succeeding in blending strategic direction with personalized storytelling and steady brand evolution. Together, we developed a balanced content mix: educational, promotional, emotional, and founder-led that authentically represents the brand’s values and story.
Results & Impact
Since the collaboration began, Bébé On Board’s digital presence has seen measurable and qualitative improvements:
Follower growth: From 10.5K to 12K organically (no ads or boosting)
Engagement: A significant increase in daily messages and inquiries
Leads: One carousel reached 80K views, attracting highly relevant leads
Viral Success: One of their videos reached over 1 million views.
Beyond the metrics, the brand now enjoys greater confidence and clarity online. Messaging feels aligned with the mission, followers engage more meaningfully, and parents trust the brand as a helpful travel partner.
Community transformation:
Bébé On Board has cultivated stronger relationships with its audience managing to foster connection, credibility, and genuine appreciation from Lebanese families worldwide.
Future Plans
With a solid foundation in place, the next phase focuses on scaling awareness and partnerships. Key upcoming goals:
Expanding brand reach locally and internationally
Building B2B collaborations with travel agencies and family-oriented brands
Positioning Bébé On Board as the go-to baby gear solution for families visiting Lebanon
This ongoing strategy ensures Bébé On Board continues to grow sustainably, deepening its impact and solidifying its place as a trusted, innovative travel companion for young families.
Our collaboration with Bébé On Board transformed its digital presence by bringing structure, clarity, and consistency to its content strategy. The brand strengthened its positioning, increased engagement, and built stronger trust with its audience.
