Meet Our Client: The Parents Lens

Client Overview

The Parent Lens is a personal brand and parenting platform designed to give parents a voice, foster community, and provide a space for learning and shared experiences. Serving parents with young children, the platform combines coaching, education, and peer support to help parents feel connected, informed, and empowered.

Operating in the parenting and education industry, The Parent Lens aims to create a warm, supportive environment where parents can share experiences, learn from one another, and access expert guidance.

Our Relationship

We began working with The Parent Lens in September 2025 to enhance brand presence and engagement on social media, particularly Instagram. The collaboration has been ongoing and project-based, focusing on elevating content quality, optimizing engagement, and positioning the brand as a trusted and approachable parenting resource.

The Challenge

Before working with us, The Parent Lens faced several challenges:

• Fragmented social media presence with inconsistent visuals, captions, and content formats.

• Limited engagement, despite a loyal audience, due to underutilized Instagram features like polls, Q&As, and interactive stories.

• Corporate-feeling content, using stock images and videos that reduced the warmth and personal connection of the brand.

• Need for a cohesive content strategy that communicated the expertise and personal approach while fostering a supportive community.

The Journey

Our collaboration began with understanding the vision of The Parent Lens and the parenting community it serves. We worked to translate this vision into a comprehensive digital strategy, emphasizing community engagement, brand clarity, and innovative content.

Key steps included:

• Content strategy: Developed a structured content calendar, incorporating posts, reels, and stories that encourage community interaction while highlighting expert insights.

• Social media optimization: Enhanced Instagram presence through consistent visuals, messaging, and storytelling that reflect the personal and approachable nature of the brand.

• Community engagement: Implemented strategies to foster parent-to-parent interaction, discussions, and sharing of experiences.

• Creative brainstorming: Continuously introduced new content ideas, campaigns, and initiatives to maintain energy and relevance.

• Brand positioning: Helped shape a clear, consistent voice that balances professionalism with authenticity, making the brand approachable yet credible.

Reflecting on the experience, the client shared:

“I’ve had an excellent experience working with the amazing team at Elscedres. There is so much to say about what they offer! From the start, they treated my brand as if it were their own through constantly providing valuable suggestions and creative ideas I would never have thought of. Their professionalism, approachable nature, and flexibility make every stage of collaboration both effortless and exciting. What I appreciate most is their ability to innovate. They consistently bring original ideas that add fresh energy, excitement, and positivity to the work. At the same time, they make sure I’m always kept informed and in the loop. Elscedres is not only reliable but also an inspiring partner to work with. I highly recommend them.”

This feedback highlights how the collaboration transformed the brand into a more professional, engaging, and community-focused platform, while still retaining the personal warmth and authenticity central to The Parent Lens. 

Her words pointed out how the partnership was more than just strategy- it was about empathy, creativity, and bringing her vision to life.

Results & Impact

The collaboration transformed The Parent Lens into a more recognizable, engaging, and trusted presence within the parenting community. The results are reflected clearly in the data:

• 43.9K views in September alone, with over 7,500 accounts reached (+364.7%).

• 1.1K interactions, showing stronger engagement and community participation.

• 68 new followers in just one month, indicating consistent organic growth.

• Content performance was strong, with 67.5% of views coming from posts, 23.5% from stories, and 8.9% from reels.

These metrics point to a growing and engaged community, with both followers and non-followers interacting with the content at a high rate.

Our work with The Parent Lens shows how thoughtful strategy and authentic storytelling can turn a personal brand into a thriving hub for connection and growth.