Meet Our Client: Rayyan Najdi
- 8 hours ago
- 2 min read
Client Overview
Rayyan Najdi is a Speech and Language Pathologist (SLP) and parental coach based in Tyre, Lebanon. Her mission is to guide parents who face challenges with their children, especially those dealing with feeding and swallowing difficulties and to support fresh SLP graduates seeking professional direction.
What sets Rayyan apart is her authenticity. Her unfiltered, honest content helps parents feel seen and supported. In a field that’s both niche and deeply personal, this relatability has become the cornerstone of her community and brand voice.
Challenges & Goals
Before joining forces with us, Rayyan faced several challenges: low visibility, weak design, and limited engagement. Her social media presence lacked strategy, SEO optimization, and a clear core message that reflected her expertise.
Her goals were to:
Drive more traffic to her pages.
Increase registrations for her workshops and online sessions.
Strengthen her personal brand identity.
Connect primarily with parents navigating feeding and swallowing issues, and secondarily with SLP graduates and trainees looking for mentorship.
Our Relationship
Our collaboration began in September 2025, with a focus on:
Branding and visual identity refinement.
Instagram content strategy and social media marketing.
Clarifying her brand name, message, and service offerings.
Through strategic planning and content redesign, we helped Rayyan establish a stronger brand narrative that reflected her values, mission, and voice.
Results & Impact
Since working together, Rayyan’s growth has been incredible. In the last 30 days, her account reached 121.6K views, with one viral carousel post hitting 26K organic views.
But beyond the numbers, Rayyan’s social media has transformed into a space full of fresh, educational, and emotionally engaging content. Her confidence in her brand has flourished, and her authentic voice now resonates powerfully with her community.
This collaboration helped Rayyan become not just a content creator, but a trusted presence for parents and professionals alike. A voice that inspires others to feel understood and empowered.
