Meet Our Client: Prajaya
- Bianca Stiuj
- 8 hours ago
- 3 min read
Client Overview
Prajaya is a business in the wellness and lifestyle industry offering a selection of handcrafted spiritual products from Nepal. Their range includes singing bowls, Buddha statues, Mandala t-shirts, and Harem pants, all known for their superior quality and craftsmanship. The brand’s mission is to enhance holistic well-being by bringing culturally rich, thoughtfully designed products to individuals seeking balance, mindfulness, and spiritual growth.
Our Relationship
We began working with Prajaya in October 2024. What started as a project to establish their online presence quickly grew into a broader partnership focused on shaping a strong brand identity, expanding their reach, and increasing conversions through a comprehensive digital marketing strategy.
The Challenge
Prior to working with us, Prajaya faced multiple growth obstacles:
A lack of digital presence that limited visibility and customer reach.
An unclear target audience, resulting in unfocused marketing efforts.
Low brand awareness, with no cohesive strategy to build recognition.
No SEO integration, which made it difficult to appear in search engine results.
These gaps prevented Prajaya from connecting with wellness enthusiasts who value authentic, handcrafted products.
The Journey
Our first step was to establish a clear brand identity that emphasized Prajaya’s cultural roots and the authenticity of its products. Through detailed market research, we identified the core demographic of wellness-oriented individuals and spiritual seekers most aligned with the brand’s offerings.
From there, we built a multi-layered strategy:
Website revamp: improved user experience, streamlined the buying process on Shopify, and optimized SEO for visibility.
Content marketing: developed a content calendar and engaging social media posts aligned with the brand’s mission.
SEO & PR outreach: implemented targeted strategies to boost search rankings, collaborated with wellness blogs for guest posts and backlinks, and extended the brand’s reach through outreach to influencers and media partners.
Social media strategy: consistent, branded posts to drive awareness and engagement.
Email marketing: nurtured existing leads while informing them of new products and offers.
Sales funnel optimization: crafted personalized offers and ads on Meta and Google to maximize conversions and ROI.
Reflecting on the collaboration, Prajwal, co-owner of Prajaya, shared:
“We’ve been working with Elscedres since the third quarter of 2024 until now, and the experience has been truly rewarding. From the very beginning, they’ve been instrumental in shaping our brand presence - helping us craft clear and consistent brand guidelines, optimizing our website content for better performance, and implementing an effective SEO strategy that has significantly boosted our visibility.”
Their feedback highlights the transformation from a brand with little online presence to one with a growing, cohesive identity.
Results & Impact
The results speak for themselves:
1700% increase in profile activity, signaling a dramatic boost in engagement.
They ranked on the first page on Google for keywords such as “singing bowls”, “klangeskåle” and “syngeskåle” after our SEO optimization.
560% increase in external link taps, showing stronger traffic directed from their profile to their webshop.
Beyond metrics, Prajaya praised the hands-on support that elevated their presence across multiple channels:
“Their support in managing and executing our social media strategy has brought great engagement and brand awareness. On top of that, their expertise in running Google Ads has directly contributed to an increase in our sales. Their efforts in outreach and performance marketing have played a key role in growing our brand and customer base.”
Together, these outcomes demonstrate how a strategic digital approach can take a niche wellness brand from low visibility to measurable growth. For Prajaya, this was just the beginning of building a stronger international presence rooted in authenticity.
