Meet Our Client: Piccola Italia

Client Overview

Piccola Italia is a family-run Italian restaurant located in Kolding, Denmark. Operating in the F&B industry, the restaurant serves a loyal base of local residents, families, and food enthusiasts who appreciate authentic flavors. Their menu features pizzas, pastas, Italian mains, and beverages, available for dine-in, takeaway, and delivery.

What sets Piccola Italia apart is its commitment to authentic Italian cuisine made with fresh, locally sourced ingredients. The restaurant’s friendly, welcoming, and family-oriented atmosphere has made it a local favorite, but increasing competition in the area required a stronger digital presence to maintain and grow its customer base.

Our Relationship

We began working with Piccola Italia in April 2024, with the clear objective of helping them strengthen their online visibility, expand their local market share, and attract new customers through social media and digital marketing. Our collaboration has a focus on building long-term recognition and loyalty within the local community.

The Challenge

Despite serving high-quality food and having a strong reputation among existing customers, Piccola Italia faced several barriers to growth:

• High competition from other pizzerias, Italian restaurants, and fast food chains in the Kolding area.

• Minimal online visibility, making it difficult to stand out to new customers.

• Low social media engagement, with platforms not being maximised as a way to connect with the community.

• Lack of structured marketing strategy, leading to inconsistent brand awareness efforts.

These challenges limited their ability to reach younger audiences and food enthusiasts who frequently turn to Instagram, Facebook, and Google when deciding where to dine.

The Journey

We began by developing a clear digital marketing strategy tailored to Piccola Italia’s brand identity and goals:

• Brand positioning: We emphasized their USP, authentic Italian dishes made with fresh, locally sourced ingredients, to set them apart from competitors.

• Website & SEO optimization: Improved user experience, updated menus, and optimized keywords to make them more discoverable in local searches.

• Social media strategy: Established a consistent posting calendar featuring authentic dining photography, behind-the-scenes content, and promotions to build engagement.

• Community-driven content: Highlighted family-friendly dining, special deals, and customer experiences to reflect the welcoming brand tone.

• Competitor analysis: Benchmarked against other local restaurants to identify gaps and opportunities in positioning and campaigns.

The restaurant shared their experience working with ELSCEDRES:

“I chose ELSCEDRES for my start-up and I must say that I was happy right from the start. What led me to choose ELSCEDRES was their professionalism and preparation. They are not only professionals in the field, they are also very empathetic and available to clarify any doubt or problem. Together with their entire team a very detailed and precise marketing strategy was developed, nothing left to chance but everything well planned. My experience with ELSCEDRES is definitely positive. Absolutely recommended.”

This feedback highlights the transition from minimal online engagement to a fully planned, professional, and empathetic digital strategy tailored to the restaurant’s needs.

From the beginning, our approach was collaborative. We ensured their team felt involved in shaping the content, so it would resonate with the local community while still reflecting Piccola Italia’s Italian roots.

Results & Impact

The impact of our collaboration has been clear: Piccola Italia now enjoys stronger visibility, greater engagement on social media, and an improved ability to reach new customers. The restaurant has seen a steady increase in recognition locally, as well as more consistent engagement from its online community.

This partnership demonstrates how a clear digital strategy, combined with authentic storytelling, can help a beloved local restaurant stand out in a competitive market and connect more meaningfully with its community.