Your go-to biz tips & tricks.

Less noise. More impact. If your marketing strategy feels familiar, that’s a problem. This year, growth is being driven by brands that are sharper, faster, and far more intentional. Customers are selective, skeptical, and in control, so average marketing simply doesn’t survive. Here are the marketing trends that can actually help grow your business this year. 1. AI-Driven Personalization That Feels Smart Personalization has moved beyond first names and generic automation. Hig

If 2025 taught us anything, it’s that comfort zones are expensive and complacency is brutal. Brands that adapted thrived. Those that hesitated? Well… they’re now case studies in what not to do. From AI overload to customer trust crises, 2025 was not gentle, but it was generous with lessons. If you’re planning to enter 2026 with the same strategies, the same assumptions, and the same excuses, this article is your wake-up call. 1. AI Is No Longer a Competitive Advantage, Execut

Let’s be real, if running a business was easy, everyone would be doing it while sipping margaritas on a beach in Bali. But instead,...

Listen, if your startup still thinks “word of mouth” is a strategy and not a happy accident, we need to talk. Growth hacking in 2025 is...

At ELSCEDRES , the majority of our team, including our CEO, consists of women. In this blog post, our team highlights a few ways in which...

In the ever-evolving landscape of business, the power of strategic marketing cannot be overlooked. Crafting a successful marketing...