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Your biz tips & stories.
A collection of stories about our team, our clients, our articles, and the ever-changing face of our company.
Why Niche Marketing Beats Broad Marketing Every Single Time
"Our product is for everyone." It's the most expensive sentence in marketing. Here's the uncomfortable truth: the more people you try to reach, the fewer people you actually connect with. Broad marketing is the spray-and-pray approach while niche marketing is the opposite. It says: we know exactly who we're talking to, we understand their specific problem better than anyone else, and everything we do is built around speaking directly to them. One of these approaches produces
6 min read
How Much Money Should You Spend on Your Marketing Budget (and Why You’re Probably Underestimating It)
How much money should you spend on marketing? If your answer is “whatever’s left after everything else,” your marketing budget needs a glow-up. Your marketing isn’t a nice-to-have add-on, it’s part of the engine that grows your business. How much should you actually spend? A strong rule of thumb is to invest 5–10% of your total revenue in marketing, depending on your stage and your ambitions. If you’re in startup or growth mode , aiming for around 10–20% of revenue makes sen
4 min read
How to Create a Marketing Budget That Aligns with Your Business Goals
A well-structured marketing budget is the backbone of any successful marketing strategy. It ensures that all spending align with your...
2 min read
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