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Your biz tips & stories.
A collection of stories about our team, our clients, our articles, and the ever-changing face of our company.
How to Make Your Brand Voice Sound Like a Human
Read this sentence out loud: "We are committed to delivering excellence-driven solutions that empower our stakeholders to leverage synergistic opportunities across their core competencies." How did that feel? Did you feel informed or inspired? Did you want to buy something from whoever wrote it? No. You felt nothing. Which is exactly the point. That sentence and thousands like it are produced every single day by brands who have confused sounding professional with sounding tru
8 min read
AI vs. Human Creativity: Will Machines Steal Your Marketing, Design, and Writing Job?
Alright, let’s talk about the elephant in the creative room: AI . It’s here, it’s fast, and it can design logos, write sales pitches and...
2 min read
Effective Ways to Grow Your Network
In the dynamic realm of business, networking stands as a cornerstone for professional growth and success. Here at ELSCEDRES we...
3 min read
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