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Your biz tips & stories.
A collection of stories about our team, our clients, our articles, and the ever-changing face of our company.
The Right Way to Set Up a Google Ads Campaign for a Local Business
Let's be honest for a second. If you're a local business owner, there's a good chance you've either (a) tried Google Ads once, burned through your budget in three days with zero results, and vowed never to go back or (b) you're still staring at the campaign setup screen being completely overwhelmed. Sound familiar? We thought so. Google Ads can be one of the most powerful tools in a local business's arsenal. A plumber in Copenhagen or a yoga studio in Edinburgh, both can get
6 min read
Local SEO Checklist 2026: 15 Things Every Brick-and-Mortar Must Do (And Why You’ll Thank Yourself Later)
If your business shows up in the real world but nowhere near the top of local search results, you’re basically invisible. In 2026, Local SEO isn’t a “nice-to-have” thing but in fact it’s the oxygen your brick-and-mortar brand needs to be found, chosen, and loved. Whether you run a café, boutique, clinic, or consultancy, this SEO checklist will walk you through the 15 absolute essentials you can’t afford to ignore. 1. Optimize Your Google Business Profile (GBP) Like a Boss
4 min read
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