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Your go-to biz tips & tricks.
A collection of stories about our team, our articles, our research, and the ever-changing face of our company.


How AI Is Changing the Way Marketers Measure Success
Modern marketing runs across countless touchpoints: social media, paid search, streaming platforms, email, and retail media. Identifying...
2 min read


From Posts to Profits: How Social Media Strategy Drives Real ROI for Businesses
Once upon a time, businesses treated social media like a cute side hustle. “Let’s post a funny cat meme and hope for likes!” Fast-forward...
3 min read


Healthcare Marketing: Balancing Compliance and Creativity
Let’s face it: healthcare marketing is like walking a tightrope in stilettos. On one side, you’ve got creativity begging to run wild. On...
3 min read


Top Social Media Marketing Trends in 2025: What Brands Must Prioritize
Social media in 2025 is fast-paced, AI-driven, and hyper-personalized. Brands must evolve their strategies to remain relevant, boost...
2 min read


5 Proven Client Retention Strategies Every Business Should Implement (Unless You Enjoy Losing Money)
Let’s cut to the chase: getting new clients is cute, but keeping them? That’s where the money lives. If your business is on a constant...
3 min read


How Startups Can Build Brand Trust in a Crowded Digital Landscape
Let’s not sugarcoat it. Being a startup in 2025 is like trying to get noticed at a Beyoncé concert. The digital world is flooded with...
4 min read


How Not to Do Customer Communication (Unless You Want to Lose Them)
Ever had a customer interaction that left you wondering, Did they really just say that? If you’ve ever been on the receiving end of bad...
3 min read


10 Customer Service Mistakes to Avoid and How to Fix Them
Let’s face it, customer service can make or break your business. Yet, even the best brands slip up. Here’s a rundown of the top 10...
2 min read


How to Improve Your Public Speaking Skills: Practical Tips from Experienced Speakers
Public speaking is a vital skill for professionals, entrepreneurs, and leaders. Whether addressing a small group or a large audience,...
3 min read


How to Use Video Marketing and Engage Your Audience Effectively
In today's digital landscape, video marketing has become essential for engaging audiences effectively. The dynamic nature of video...
2 min read


Engaging with New Clients: Dos and Don'ts for Small Businesses
Establishing and nurturing relationships with new clients is crucial for the success and growth of any small business. First impressions...
3 min read


Effective Management: What to Do and What Not to Do
Learn effective management strategies and common pitfalls to avoid. Enhance your leadership skills with actionable tips for setting goals, c
2 min read


Communicating Your Business Strategy: A Guide for Success
In today's competitive business environment, effectively communicating your business strategy is crucial. Clear communication ensures...
2 min read


Efficiently Managing Hybrid Work: Strategies for Success
The hybrid work model, combining on-site and remote work, has become the new norm for many organizations and is present in ELSCEDRES too....
3 min read


CRM: The One Indispensable Tool for Business Success
In today’s fast-paced business world, having the right tools can make all the difference. Among the multitude of technologies available,...
2 min read


The Power of Business Storytelling: How Narratives Drive Success
In the dynamic business environment, where competition is fierce and attention spans are becoming shorter, the ability to captivate and...
2 min read
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