Alright, let’s talk about the elephant in the creative room: AI. It’s here, it’s fast, and it can design logos, write sales pitches and even craft ad campaigns in seconds. So, does this mean marketers, designers, and writers should start looking for a new career?
Not so fast. While AI is flexing its digital muscles, human creativity isn’t going out of style anytime soon. We at ELSCEDRES make use of it and it rather helps more than scares us. So in this post we will break down how AI can be your friend, not enemy.
AI: The Good, The Bad, and the “Wait… That’s Not Right”
AI is impressive, no doubt. It can analyze trends, generate content, and even mimic human creativity. But before you start panicking, let’s take a look at where AI shines and where it falls flat.
The Speed Fanatic: AI can whip up a 500-word blog post in seconds. Great, right? But read it carefully because it often lacks soul. It’s like a robotic intern who kind of understands the task but doesn’t quite get the vibe.
The Data King: AI can analyze customer behavior, predict trends, and optimize ads better than most marketers. It knows what works, but it doesn’t know why it works on an emotional level.
The Creative Mastermind : AI-generated designs? Logos? Ads? Sure, they’re clean and functional, but they often lack originality. It’s like when everyone started using the same Canva templates and suddenly, everything looked meh.
Real-Life AI Blunders That Prove Humans Still Rule
Microsoft’s AI Chatbot Gone Wild: Remember when Microsoft’s chatbot, Tay, was supposed to learn from humans and ended up spewing offensive tweets within 24 hours? Yeah, not exactly the marketing genius we need.
AI-Generated Art Controversy: AI-created art won an art competition, and human artists lost their minds. Why? Because AI doesn’t “create” in the human sense, it remixes existing work. Innovation? Not exactly.
CNET’s AI-Written Articles: CNET tried using AI to write financial articles. Spoiler alert: It made errors. A lot of them. When it comes to complex topics, AI still lacks human judgment.
Where AI Helps (and Where It Just Can’t Compete)
AI is great for:
Data-driven marketing insights
Automating repetitive tasks (scheduling, A/B testing, SEO analysis)
Generating first drafts or idea prompts
AI struggles with:
Emotional storytelling
Unique, out-of-the-box creativity
Understanding cultural nuances & humor (AI still doesn’t get sarcasm—bless its heart)
The Future: Humans + AI = Creative Powerhouse
Instead of seeing AI as a job-stealing villain, think of it as the ultimate creative assistant. It can handle the boring stuff like data analysis, automation, and drafts, while humans bring the heart, humor, and originality that make great marketing, design, and writing unforgettable.
So no, AI won’t replace creatives, but the ones who know how to use AI will definitely have the edge. The future isn’t “AI vs. Humans”—it’s “AI + Humans = Unstoppable.” If you want to become unstoppable, we are just one click away from showing and teaching you how to work with AI.