Every week, a business owner somewhere is burning time creating reels they hate, dancing on TikTok against their will, and posting on LinkedIn into the void. All because someone told them they had to be on every platform. Being on the wrong social media platform isn't just a waste of time. It's actively bad for your brand. It creates content that doesn't convert, audiences that don't buy, and a marketing team (or founder) that's completely burned out. So let's settle this, on
