Personalization was once the darling of modern marketing. But somewhere between “helpful suggestion” and “I’m being watched,” brands crossed a line and customers noticed. When personalization becomes too precise, it stops feeling smart and starts feeling suspicious. When “Personalized” Turns Creepy A tailored offer? Nice. A discount for something whispered in a private conversation? Absolutely not. Example: A major retail app began sending “restock reminders” for items custom
