Let’s address the dramatic headline everyone loves to throw around: “Organic reach is dead.” It’s the marketing equivalent of “email is dead,” “SEO is dead,” and every other exaggerated claim that resurfaces every couple of years when platforms change their algorithms and people panic. Here’s the truth: Organic reach isn’t dead but better said it is as easy as it used to be anymore. And honestly, it was never supposed to be. The Myth: “Organic Reach Used to Be Better” Yes, on
