Nobody likes to miss a good opportunity. Whether it’s the last ticket to a sold-out concert, a limited-time discount, or hearing everyone talk about a product you didn’t know existed, the feeling is the same: “Maybe I should have acted sooner.” That feeling has a name: FOMO (Fear of Missing Out). In marketing, FOMO is one of the most powerful psychological triggers available. It encourages people to make decisions, take action, and stop endlessly postponing a purchase. To use
