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Your biz tips & stories.
A collection of stories about our team, our clients, our articles, and the ever-changing face of our company.
The Content Formats That Are Performing Best in 2026
Let's be honest about something. Most content strategies are built on vibes, assumptions, and whatever the last marketing podcast someone listened to happened to recommend. Someone in the team loves video, so you do video or the founder is more comfortable writing, so you do blog posts. A competitor is doing carousels, so you do carousels. And then everyone wonders why the results are inconsistent. In 2026, we have more data on content performance than at any point in marketi
8 min read
The New Case Study Format: What Buyers Actually Read in 2026
Most B2B case studies are corporate lullabies. Three paragraphs in, your buyer is already checking Slack, not your “inspiring customer journey.” In 2026, they don’t want a story, they want ammo they can use to get a yes from their boss and CFO. The new case study format is shorter, sharper, and built like a sales weapon, not a vanity PDF. Why Nobody Reads Your Old Case Studies Classic case studies die on page one because they’re: Too long: 1,500+ words of safe corporate copy
3 min read
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