Your brand page is polished. Your CEO’s LinkedIn is looking like a glorified CV and the occasional “We’re hiring!” repost. In 2026, that’s a waste of one of your strongest B2B marketing assets: founder-led content . Buyers trust people more than logos. They want real stories, real opinions, and real leadership and LinkedIn is where that happens. Your brand page is a brochure. Your CEO is a channel . People Follow People, Not Logos No one opens LinkedIn, dying to see what “[Y