Let's be honest about something. Most content strategies are built on vibes, assumptions, and whatever the last marketing podcast someone listened to happened to recommend. Someone in the team loves video, so you do video or the founder is more comfortable writing, so you do blog posts. A competitor is doing carousels, so you do carousels. And then everyone wonders why the results are inconsistent. In 2026, we have more data on content performance than at any point in marketi
