Picture this. A potential customer discovers you through an Instagram Reel and they like what they see. They Google your brand name and land on a website that looks nothing like your Instagram. Different tone, colours and a totally different vibe. Two days later, one of your ads finds them on Facebook. It's pushing a different message to the one that caught their attention on Instagram. They half-remember your brand but can't quite place it. They scroll past. A week later, t
