Black Friday 2026 falls on November 27. If you're reading this in October, you are not early. You are, according to the data, right on time and in some ways, already slightly behind the curve. More than 80% of consumers begin planning holiday purchases before Black Friday, meaning that the opportunity is enormous. The common assumption is that Black Friday is only for big brands with big budgets. But that is wrong. Small businesses have structural advantages in this period th
