The word "audit" makes it sound harder than it is. Most brands either never review their social media performance at all or they convince themselves an audit requires a specialist tool, a spreadsheet, and three days of deep focus. Neither is true. A social media audit is simply a structured review of every social account you manage, in order to find out what's working, what's not, and where to invest next. Done properly, it takes about an hour and the clarity it gives you is
