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Most brands are still treating TikTok like a broadcast channel. Post a video and hope it goes viral. Repeat. But something significant has shifted. A third of consumers and the majority of Gen Z now search TikTok before they open Google. They search for product recommendations, tutorials, business reviews, "how to" guides, and local suggestions. They want a quick answer from a real person. And when they search, TikTok's algorithm decides which videos answer the question best.

Open Google. Search for almost anything. Before the traditional results or the links, before the ads, you'll see a box at the very top of the page. It summarises the answer and synthesises information from multiple sources. It answers the question without the user ever needing to click anywhere. That box is a Google AI Overview. And it is the single biggest change to how people find information online since Google itself was invented. If your business isn't showing up in it,

Let’s be real, 2026 is the year AI search stopped playing nice. Google, Perplexity, and ChatGPT all rolled out their shiny AI-driven search results, and suddenly your carefully crafted SEO pages are getting ghosted harder than your ex last summer. Users don’t even have to click your link. The AI just summarizes your content in zero-click results. Ouch. So what’s a brand to do when the algorithm steals your spotlight? Don’t panic, we will show you how to deal with this. What’s